Services Production - Best Media Publicity

Our production arena TV Commercials Corporate films Product shoot Short films Photo shoot Video animation Radio content/ jingles

Our team of highly innovative movie makers come into play. From helping you conceptualize your idea of bringing it to life. We strive to film such ads that can influence the buying decision of a customer.

Best Media Publicity, a television commercial production company in India helps in creating ad films for you through which you can effectively advertise your product and services in an effective way. We do ad production in Delhi. We strive to film such ads that can influence the buying decision of a customer. For this, we work together with our clients with full dedication and patience. Many business owners and our clients have been benefited by our services.

When talking about services we provide script writing, working on the concept, filming followed by editing. These are then followed by releasing and marketing which are considered to be the post-production work.

Our team of highly innovative movie makers come into play. From helping you conceptualize your idea of bringing it to life. We strive to film such ads that can influence the buying decision of a customer.

Brand propagation Brand awareness ads Relationship building ads Direct response ads Trust ads Demand enhancement ads

Brand awareness ads

It is all about creating awareness of the brand. It is used by companies like Coca Cola, Nike and other large brands. For example in the UK Coca Cola uses TV advertising to raise brand awareness most years just before Christmas. The result isn’t an instant sale; rather they want you to recall the brand when shopping or buying later.

Relationship building ads

It is just what it says. The aim is to build a relationship NOT to make an immediate sale. So you might give a free sample in return for their email address or physical address. Then you can keep in touch with them and build the relationship. Using this form of promotion we’ve experience response rates of over 20% and it is very cost-effective with measurable ROIs.

Direct response ads

These are what I call Direct Sale Ads. Their purpose is to elicit a response that ends in a sale. They tend be be paid for interruption ads. So they appear online in places such as Facebook and LinkedIn where we didn’t go there to buy but will if the right ad grabs our attention. Direct Sales Ads have the advantage of also gathering data on the response of those that see them. We can see things like CTR (Click Through Rate) and the cost of a response is available. They give a certain amount of predictability to our advertising as, provided we make no changes, the CTR will remain reasonably predictable provided external factors don’t change. We can also split test our ads and find better ads that cost less or give a better CTR. This way we can improve the ROI of our ads.

Trust ads

These equate to what I call Brand Ads. These are extremely hard to measure and they are designed to create brand awareness. Brand awareness can be measured over time but can rarely be attributed to a particular advert. I described Brand ads previously with mention of Coca Cola. But Brand Ads can go much further than this. They can be used to tell a story about the business, product or service that generates a positive glow in which the business can bathe, An example of a positive glow type ad for a UK business is the Iceland Orangutan ad run in Nov 2018. The ad was to emphasise the no Palm Oil stance of the business and used a Greenpeace video to do this. It attracted the attention of the Advertising Standard Authority who banned. This generated more column inches that the ad was ever likely to score and the company must have been delighted with the added exposure. Iceland then decided to unleash a life-size animatronic orangutan on the streets of the UK. this will undoubtedly increase their brand awareness and campaign even further.

Demand enhancement ads

These are the ads that encourage us to buy ice cream or beer on hot days. They are also used to get us to book into hotels or stop at a pub for lunch. They can be as simple as an ad on a busy road that says Cold Drinks Next Exit. And if the ad includes the name of the pub that sells cold drinks even more people respond. Demand Enhancement Ads provoke, nudge and tantalize us with images that get us salivating or wanting to fulfil a basic need.