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Radio Advertising

Best Media Publicity is India’s leading Radio Advertising Agency. We help advertisers with the best rates and plans for their radio ads campaign.  We are also a registered agency for advertising in All India Radio.  We can help you with advertising in both private FM radio stations as well as government stations. 

 

Radio Ads in India

Radio Advertising in India started with the launch of Radio City Bangalore, on July 3, 2001 as India’s first private FM radio station. Hitherto, only All India Radio popularly known as AIR used to broadcast Radio content and Radio ads in India. Worldwide FM Radio advertising contributes to almost 10% of total marketing spends but in India Radio Advertising accounts for less than 5% of marketing spend.

Popular FM stations in India are Radio Mirchi, Radio One, Red FM, Radio Fever and FM AIR Rainbow. There are approximately more than 80 FM stations across cities in India. Large FM Radio markets are Bangalore, Delhi, Chennai, Kolkata and Mumbai.

Radio City FM

Hindi

Big FM

Hindi

Red FM
Red FM

Hindi

Radio One 94.3 FM
Radio One
International
Radio Mirchi advertising
Radio Mirchi

Hindi

Radio Ads
Fever FM

Hindi

ishq fm 104
Ishq FM

Hindi

Radio Nasha
Radio Nasha

Hindi

Radio Advertising Cost

Radio advertising rate is quoted in terms of how much a 10 sec ad played once would cost on that particular radio station. FM Advertising cost varies from Rs 50 per 10 sec to as high as Rs 2,500 per 10 sec. The cost of FM advertising depends on the number of listeners and time band at which ads are played. FM stations in Metro like Radio Mirchi Delhi, Red FM Mumbai, Radio Fever Mumbai, Radio Indigo Bangalore, Radio City Hyderabad, Radio One Pune, Radio Suryan FM Chennai are few of the most popular FM stations in India both for listeners as well as advertisers.

FM Radio stations share the Radio advertising rate card. Depending on the volume of the advertising campaign, discounted FM radio advertising rates are then shared. Work with your radio advertising agency to help you get discounted rate for FM advertising. Best Media Publicity provides Best FM Radio advertising rate on the website. Please select the city and station of your choice to see the FM Radio Advertising Card Rate and also FM Radio Advertising best discounted rate.

List of time bands for advertising in FM Radio and their relative cost are:

Band NameExplanationAdvertising Cost

1

Morning Prime Time

Morning 7am - 12 noon

Premium charged

2

Evening Prime Time

Evening 5pm - 9pm

Premium charged

3.

Afternoon band

12 Noon to 5 pm

Normal Pricing

Best Media Publicity is a Radio Advertising Agency

Best Media Publicity is a leading Radio advertising agency in India. We can help you advertise in FM Radio stations in Delhi, Bangalore, Pune, Chennai, Hyderabad, and Mumbai among other 80 cities where FM Radio advertising is possible. With an extensive tie up across all FM stations in India like Radio Mirchi, Red FM, AIR, Radio Fever, Radio Indigo, Suryan FM, Radio One among others, you can be assured of best FM Radio advertising rate when working with Best Media Publicity.

Advantages of advertising in FM Radio

1- FM Radio advertising has the advantage of local targeting. Through playing an ad on FM, one can reach out to a single city. For e.g: a brand wanting to target only Delhi NCR through FM Radio can pick only Radio Mirchi Delhi or Red FM Delhi.

2- FM Radio advertising helps reach a listener multiple times. As research suggests, a consumer needs to listen to an ad 4-5 times before he/she takes an action or forms an opinion. FM Radio advertising has a great advantage for high frequency marketing campaigns.

3- An FM advertiser can use multiple jingles in a single FM Radio advertising campaign.

4- FM Radio Advertising rate provides one of the lowest cost per reach.

List of FM Radio Advertising options
OptionExplanation
1

Jingle advertising

Most popular media option for FM Radio Advertising. Radio jingle is played which can be anywhere between 10 seconds to 2 minutes. Advertising rates for jingle is the lowest rate among all other radio advertising media options.

2

RJ Mention

A subtle form of FM Radio advertising, popular RJs talk about the brand on radio. FM Stations charge a premium for advertising on radio FM through RJ mentions

3

Sponsorship tag

Brands can sponsor a popular program on radio. FM Stations provide sponsorship tags for free as a part of the FM Radio advertising package.

4

Radio Contest

Brands can give away prizes to FM Radio listeners who participate in contests run by popular RJs on their radio shows. An interesting FM Radio advertising format which comes at a premium on regular FM radio advertising rate.

5

Time Check

Brands can sponsor time check on the FM Radio. An FM advertising format suitable for long term advertisers.

6

Studio Shift

Radio RJs can come and cover the event at advertiser location. This is one of the most expensive FM Radio advertisement option and radio stations charge a heavy premium on the regular card rate of FM Radio advertising.

7

Roadblock

Brands can choose to play only their ads for a given period of time. This FM advertising options give brands an opportunity to reach out in a non cluttered environment on Radio. As this is a premium advertising option on FM radio, advertisers pay a premium of regular FM radio advertising rate.

Timeline for advertising in Radio | Proof of Execution of a FM Radio ad campaign

Radio stations provide the advertisers and the radio advertising agencies with a time schedule. The ad time schedule has the exact time at which ad would be played on the FM, and is made available to the advertiser in advance.

At the end of the campaign, FM stations provide a Radio ad broadcast certificate which acts as a proof of execution.

For RJ mentions and other FM advertising options, radio stations provide recordings on request.

Select your advertising time band on FM Radio in line with your consumer’s listenership habit.

Use a mix of jingle length first to create impact and then to maintain continuity in a radio campaign.

Ask for FM advertising freebies such as mentions of brand by the RJ.

Do not buy at FM advertising rate card. Ask your radio agency for discounted rate.

Best Practices in Radio advertising

1- Try to get your ad placed to the ad breaks in the radio program.

2- Select your advertising time band on FM Radio in line with your consumer’s listenership habit.

3- Use a mix of jingle length first to create impact and then to maintain continuity in a radio campaign.

4- Ask for FM advertising freebies such as mentions of brand by the RJ.

5- Do not buy at FM advertising rate card. Ask your radio agency for discounted rate.

Frequently Asked questions (FAQ) about FM Radio advertising

I. What is RAM in context of Radio advertising in India ?
RAM starts for Radio Audience Meter and reports FM Radio listenership in India. This is a paid service. Not all stations participate in RAM survey.

II. How do I get listenership for a FM radio station?
Number of listeners for a particular radio stations is reported by RAM. This is a paid service and is available for free for 4 cities in India at E4M. You can check listenership data for FM stations in Delhi, FM stations in Bangalore, FM stations in Mumbai and FM stations in Kolkata.

III. How much does it cost to advertise on FM radio?
FM Radio advertising cost starts at Rs 30 per 10 sec and goes upto Rs 2,500 for a 10 sec ad. FM Radio advertising rate is always mentioned as cost for playing your 10 sec once on a FM station. You can get the complete list of FM Radio stations in India at  Best Media Publicity.

IV. How much does it cost to run a 30 second radio ad?
Advertising rate for a 30 sec ad on a FM station would be three times that of the advertising rate card.

What is the meaning of radio spot?

Radio spot in FM Advertising parlance refers to the jingle that is played as an ad during the ad break.

V. How to give advertisement in FM Radio?
To give an ad in FM Radio stations try to reach out to a radio advertising agency. They will help you both with selecting the right FM channel to advertise as well as getting the best rate for FM advertising. Best Media Publicity by virtue of being a leading radio advertising agency with its offices in Mumbai, Delhi and Bangalore, can provide the best planning support as well as best FM radio advertising rate.

VI. How can I get my Radio jingle recorded?
You can get your radio jingle recorded either through a professional studio or through the radio stations. Most radio advertising agencies help advertisers in getting their jingle recorded.

VII. How long should I advertise on FM Radio?
While there is no extend on maximum days, it is recommended to advertise on FM Radio at least for a week.

VIII. How do I create an effective FM radio ad?
To create an effective ad in radio, have an interesting story. Please remember that radio listening is a passive action and ad needs to be interesting for people to take notice. Offers are also used to make a radio ad interesting.

IX. Who are few of the popular RJs in FM Radio in India?


List of popular RJ in India FM Radio stations:

RJ NameStationCity

1

RJ Naveed

Radio Mirchi

Delhi

2

Disha Oberoi

Red FM

Bangalore

3

Danish Seth

Radio Fever

Bangalore

4

RJ Jeeturaaj

Radio Mirchi

Mumbai

5

RJ Raunac

Red FM

Delhi

6

RJ Ajai

Red FM

Chennai

7

RJ Malishka

Red FM

Mumbai

8

RJ Soniya

Red FM

Pune

9

RJ Michelle

Radio Indigo

Bangalore

10

RJ Shiv

Radio City

Hyderabad

11

RJ Somak

Radio Mirchi

Kolkata

12

RJ Bobby

Radio Mango

Kochi

Radio Jingle
Radio Advertising Agency in India

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