Radio Advertising in India is a challenging part of a media planner because radio ads play a curtained area where the availability of that radio band reaches. 1st-time private radio advertisement plays Bangalore on the “Radio City” radio band. All India Radio was available in India only service was that time for news, Government policy information, and primarily advertising and promoting a government department notice & other information.
Radio commercials were introduced after Radio City Bangalore’s launch, then a new era of radio advertising in India started. Lots of radio stations are available across India with different radio frequencies. A good and better medium of target advertising with the focused area like city or metro city. Radio listening is a good choice of driving; in all the metro cities, people use it during the time car driving.